Premium beauty e-commerce store built around 'original products + premium shopping experience + discover-by-need' — editorial design, rich product pages, wishlist, guest checkout and full AR/EN support.
ISIS BEAUTY is an e-commerce store for beauty & skincare products that organizes discovery instead of just listing products: sections, brands, rituals, concerns, New In and Best Sellers, with Wishlist, Cart and Login.
The homepage works as both a storefront and a discovery engine — hero with a clear originality message, trust strip (100% original, fast delivery, secure checkout, easy returns), popular brands with counters, featured categories, best sellers, shop-by-concern and a Beauty Ritual component (Cleanse → Treat → Moisturize → Protect), plus a Beauty Concierge that helps customers by problem and budget.
Product pages are conversion-focused: multiple images, SKU, stock, description, usage and policies. The ordering flow supports add-to-cart, buy now and guest checkout. Mobile navigation is thumb-friendly (Home / Categories / Search / Wishlist / Cart), and EN/AR switching is clean and consistent.
The audit (full report available) rated identity & design 9/10 and trust 9/10, with recommendations focused on catalog data governance and SEO fine-tuning rather than missing functionality.